CHALLENGE & IDEA
All internet service providers are communicating that they will remove quota (AKN) at the beginning of 2019. Most of the major competitors in particular are telling the service they will provide in an implicit and questionable way (as if the invoice amount will remain constant and they will not provide "limited" internet under the name of non- quota).
We offer Millenicom to aim to reveal this false communication by portraying the competitor as Pinocchio, telling "lies" to the customers, by embracing that everything will reach the truth sooner or later and communicating honestly - without lies.
DIFFERENT MEDIUMS & AUDIENCES
Besides scaling up the digital campaign on outdoor (lie box) and alternative mediums like WeTransfer, we expand it considering the target audience like students and small business owners.
CANNOT LIE ONLINE #InternetYalanıSevmez
We create this digital hashtag and use the most common lies with it by using statistics.
VISUAL & SOCIAL MEDIA CONCEPT
We create new season visual and social media concept besides the "no lie at all" campaign.
-The target group is alternative and price-sensitive just like the firm. Mostly students and Z generation, small business owners guided by younger generation. So we pursue the bright, colorful and bold world which we created before.
-Transfer and renewal of the account, lack of internet, the strength of the customer care team instead of robotic tape recording are the communication topics of social media.
VISUAL
SOCIAL
Thank You
